Lorem x
G-Shock
For G-SHOCK, Lorem created Time Run, a collaboration that carries his graphic language onto one of the Japanese brand's most recognisable silhouettes. The watch becomes a new space for expression, where watch design, art and street culture meet.
Lorem dressed the whole watch in his world: graffiti-inspired lettering, hand-drawn artwork and nods to Paris run across the bezel and strap around the message "Time is Running – Keep Moving". The artwork carries through to the G-SHOCK packaging, also redesigned for the collaboration.
24 watches, one treasure huntTime Run exists in just 24 numbered pieces, and none was ever sold. The 24 watches were hidden across the streets of Paris for a citywide treasure hunt: 24 pieces, 24 winners.
Live paintingTo mark the release, Lorem painted live in front of the public: the line of the watch, scaled up to a wall.
GÖTA STUDIO represents Lorem and supports him in his collaborations with brands and institutions, from idea to execution.