Lorem x
Continental
For the 2026 Tour de France, Continental entrusted Lorem with one of the most sought-after items of the publicity caravan: the famous Continental bum bag. The artist redrew it from end to end, in his own hand.
500 bags, 40 in goldA rider pulling a wheelie, lines that coil like a spinning wheel, the Continental logo up top: Lorem's design was produced in an edition of 500, including 40 in gold.
On the road with the TourThe bags were handed out from the Tour de France caravan, along the roadside, from hand to hand: a work by Lorem that travelled with the race.
GÖTA STUDIO represents Lorem and supports him in his collaborations with brands and institutions, from idea to execution.